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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HA MA.
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Market intelligence : how and why organizations use market research / Martin Callingham.
by Callingham, Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 CA MA.
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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
by Birn, Robin. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 BI EF.
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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
by Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, Va : Kogan Page, c2004. Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.834 CO NS.
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Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
by Szwarc, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2005Other title: Researching customer satisfaction and loyalty.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 SZ RE.
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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace
by Brace, Ian. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page Ltd., c2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): PHD Shelf 658.83 BR QU.
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Market research in practice : an introduction to gaining greater market insight Paul N Hague, Matthew Harrison, Julia Cupman, Oliver Truman
by Hague, Paul N | Harrison, Matthew | Cupman, Julia | Truman, Oliver. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): PHD Shelf 658.83 HA MA.
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Questionnaire design : how to plan, structure and write survey material for effective market research Ian Brace
by Brace, Ian. Edition: 4th ed.Material type: Book Publisher: London : Kogan Page Ltd., c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 BR QU.
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